Creating Impact at the National Payroll Institute Conference

"For the 2025 National Payroll Institute conference, our team executed a complex rollout of over 200 event branding and signage elements, ensuring every detail supported visibility, wayfinding, and a unified attendee experience."

The Client

The National Payroll Institute hosts an annual national conference combining professional development, networking, and a tradeshow experience for payroll professionals across Canada.

Global supported the Institute’s 2024 National Conference at the Halifax Convention Centre in Halifax, Nova Scotia. In 2025, the conference moved to Calgary, Alberta, taking place at the newly opened BMO Centre at Stampede Park. With an established partnership at the venue, Global had the opportunity to build on the success of the 2024 edition.

The Brief

For the 2025 edition, the objective was clear: create a strong, cohesive branded presence throughout the venue while seamlessly integrating multiple sponsor branding elements sold by the event organizer.

With a tight turnaround between events and a newly opened venue offering branding opportunities that had not yet been fully utilized, the project required precision, adaptability, and close coordination across teams.

The Challenge

This conference presented several layered challenges:

A tight installation window due to back-to-back events

Multiple sponsor-branded assets requiring detailed proofing and approvals

Ensuring accurate placement and visibility of sponsor branding throughout the venue

Branding areas of the BMO Centre that had not previously been fully utilized

Our Approach

The Global team in Calgary focused on early planning and clear communication to keep the project moving smoothly. Event branding layouts, sponsorship assets, and placement plans were carefully reviewed and approved in advance, allowing the on-site team to execute efficiently despite the tight timelines.

Global worked closely with the BMO Centre team and event partners to adapt branding plans to the unique architecture of the new facility.

Internally, the project also marked one of the first major events led by a new Branding Coordinator, supported by strong collaboration across the Calgary team.

Services Delivered

Sponsor branding proofing and placement coordination

Event branding and signage installation

Event setup and teardown with onsite supervision

Material Handling

The Result

The client’s branding was integrated throughout the BMO Centre in a way that enhanced visibility, supported wayfinding, and created a cohesive experience for attendees. The event featured over 200 branded elements, including floor and wall decals, hanging signs, escalator wraps, table-top graphics, and custom sponsor branding, all installed accurately and on schedule, even in newly utilized areas of the venue.

The event was delivered successfully under tight timelines, and the client was pleased with the outcome.

Key Takeaways

Successful execution in a new facility

Expanded understanding of branding opportunities within the BMO Centre

Strong internal collaboration and team development

Proven expertise in managing complex sponsor branding programs

This event further strengthened Global’s capabilities within the BMO Centre and provided valuable insights that will support even more efficient planning and execution for future events.